Chatbots are exceptional marketing tools that allow prospects website visitors, and clients to interact with the brand on their own terms. Moreover, the chatbots that are enabled with AI technologies are better choices when it comes to imitating human conversations by analyzing the emotional quotient of the conversation. AI, in regard to chatbots, brings in ML concepts, Deep Learning, and NLP. To simplify things further, chatbots lined by Artificial Intelligence interact and keep learning by discovering specific data patterns.
How does Chatbot-AI association work?
Firstly, there are chatbots which only use machine learning principles and have a fixed set of responses. However, if we are to ascertain the future of digital marketing, AI-powered chatbots should be considered. AI in chatbots focuses on Deep Learning and Machine learning.
While machine learning brings forth a fixed set of automated responses, continued learning, and algorithms, Deep Learning allows chatbots to learn from unstructured data by evolving continuously. These broader concepts are further segregated into NLP or Natural Language Processing that uses predictive analytics and data mining to generate responses in a proactive manner.
However, NLP comes with its own set of limitations in regard to understanding the emotional factors. Therefore, AI-powered chatbots also bring in sentiment analysis into the mix where the bots can interact with the user by assessing the minor nuances. This feature makes these chatbots highly contextual.
Practical Applications in Marketing
Needless to say, chatbots are the website tools that allow you to connect with visitors even during odd hours. While the concept of live chat looks to achieve the same, Artificial Intelligence makes sure that your bots can start learning on their own, without any form of manual intervention.
From a marketing perspective, chatbots work as engagement platforms that improve the operational efficiency of a brand. Therefore, even the underlining customer service costs get a signed waiver with automated bots in play.
Based on the levels of sophistication, AI-powered chatbots can have a significant role to play, in improving the existing marketing standards. Chatbots with AI allow clients to find relevant and contextual solutions without them having to fill in detailed forms or get spammed with emails. With these bots in play, it becomes easier for a brand to intertwine service, communications, and transactions.
Bots have discretionary powers. Mostly embedded in a host of platform-specific messaging applications like Facebook Messenger, chatbots usually have to connect with millions of active users, who are looking to interact with a brand. The inclusion of AI makes these bots more responsive to the platform guidelines. For example, the messenger-centric chatbot can only send across a message if the user prompts a conversation.
Stats reveal that almost 47 percent of online buyers are targeted and persuaded by bots to make purchases. This reveals that AI is certainly improving conversational and interactive qualities by making responses more humane and organic.
AI-Powered Chatbots can:
- Improve the quality of conversations
- Offer the option for website linkages and human interventions, if and when deemed necessary
- Help improve the brand scalability
- Understand the context behind the text and responses
The Challenge of Creating the Perfect Bot and the Future
It isn’t the technical challenge the bothers the chatbot creators and markets. Instead, it is the conversational roadblock that is throttling the potential of the chatbots. The future looks promising if we start understanding the user base better and comprehend the conversations they make with the concerned brand. The future of marketing depends on how efficiently we can pair the concepts of AI with chatbots, in order to make the interactions more engaging.
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