Let’s start this discussion by sharing some good news with all the eCommerce setups i.e. buying as an activity will boom after the pandemic subsides. While the nature of the products that will be bought might require additional scrutiny, the premise looks promising for an e-commerce revival.
Lockdown and even social distancing norms have pushed us to the brink, mentally. Moreover, even when the lockdown is lifted permanently, social distancing will continue to exist. Therefore, the willingness of individuals to visit brick-and-mortar stores might take a significant hit. This factor sounds encouraging for the established and even the upcoming e-commerce stores.
Present Scenario and the Preparatory Arrangements for a Better Ecommerce Future
The retail sector has been negatively impacted by the pandemic. With people losing their jobs and eroding their financial resources, purchasing products hasn’t been one of their priorities. Based on reports released by Slackline, product purchasing priorities have changed within the past few months. The popularity of briefcases, cameras and luggage carriers has dropped significantly whereas there has been a surge in the sale of bread machines and disposable gloves.
The present buying trends will change further once the lockdown gets lifted but the emphasis on the essentials will continue to be there. Moreover, people will still show store-visiting skepticism and this is where eCommerce stores will come into play.
How to make E-commerce more Adoptive in nature?
Going into the future, eCommerce firms must concentrate on offering the best possible customer experience. This approach can only become a reality if eCommerce applications are developed and that too optimized for mobile interfaces. With digital transformation slowly becoming a reality, the best way to infuse e-commerce into the lives of individuals is to make the same an indispensable tool.
With a number of digital channels to indulge in, customer behavior isn’t predictable enough. Therefore, eCommerce applications with an OmniChannel marketing strategy are the best ways to make online retail more adaptive in nature.
How to Design Ecommerce Apps for the Post-Covid-19 Era?
For starters, the future will be kind to the e-commerce app developers provided they are ready for OmniChannel integrations. Customers will prefer consistency across diverse channels and the app must be able to interact, recommend, and guide users while they make purchases. Apps with predictive analytics aligned with them are going to be popular in the future.
The app design and functionality should avoid soiled and conventional architectures. Apps that can take care of multiple customer touchpoints will thrive. Headless architecture, API-centric business functionality, and flexible integrations will be the expected strategies while designing an eCommerce application.
The headless architecture will improve the B2C and B2B business models while helping the online stores segregate customer cohorts in a granular fashion. Stacked with headless content management solutions, the eCommerce apps of the future would have to make way to a strong backend for transactions whilst offering the best for innovation and agility for enriching the customer experience.
Multichannel Ecommerce: The Future
While strategically crafted applications will help users purchase with added intelligence and precision besides interacting with the brand across diverse channels, eCommerce stores must concentrate on selling the products across diverse channels for added visibility. Likes of Shopify and newly introduced Facebook ‘Shops’ are taking the eCommerce game to a whole new level. Therefore, besides regular apps, sellers can target customers across every possible digital channel when they are expected to spend a considerable amount of time.
These aspects, if and when implemented, can crisis-proof the online sales activity, regardless of the channel, user persona, and buying behaviors.